On Stage

SBJ On Stage is a premium podcast and video series from Sports Business Journal that brings audiences closer to the conversations shaping the business of sports. Recorded live at SBJ events, the series extends the conference experience beyond the stage, featuring candid interviews and thought leadership from the industry's most influential executives, innovators, and decision-makers.

The identity was designed to capture the authority and energy of a live event while translating seamlessly across digital platforms. Inspired by the architecture of a conference stage, the visual system combines bold typography with a clean, modern aesthetic that highlights speakers and their stories without distraction.

At the heart of the identity is a custom chair icon, representing the seat each guest takes on stage to share their perspective and expertise. The chair symbolizes conversation, leadership, and the exchange of ideas, serving as a recognizable visual anchor throughout the brand. Paired with a refined graphic system and flexible layouts, the icon reinforces the show's role as a platform where influential voices come together to shape the future of the sports industry.